Aggregator Algorithm Conversion Distribution 
VC Cafe
MARCH 1, 2024
I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Programmatic investing using natural language – Using natural language or decision trees, consumers with no knowledge of code can build algorithms that execute trades for them.
ConversionXL
NOVEMBER 6, 2017
The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.
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Occam's Razor
OCTOBER 21, 2013
No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. How is this in Google's interest?
ConversionXL
JUNE 9, 2019
Heat maps are a popular conversion optimization tool , but are they really that useful? What about algorithm-generated heat maps? Similarly, there are heat map tools that use an algorithm to analyze your user interface and generate a resulting visual. It’s a picture based on an algorithm—not actual user behavior.
ConversionXL
JUNE 20, 2019
Many occupy the Featured Snippet box, with snippets selected algorithmically. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Wistia’s analytics can help connect the dots between video consumption and conversions. billion videos per month. views per person).
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! •
Occam's Razor
OCTOBER 14, 2014
Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.
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