VC Cafe

JUNE 18, 2012

The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Cracking the Code

SEPTEMBER 19, 2017

12 cloud IPOs in the past 2 years: One from Europe SaaS companies are thriving in the public markets, with their aggregated market cap grew 350% since 2011, and 12 cloud companies going public in the past 24 months. These 12 have performed well, with an aggregate $2.6 in the US, $2.6B in Europe and $0.9B

Europe 83

Europe Cloud API 83

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 60

Analytics Web eCommerce Metrics 60

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools. Follow @andreasklinger.

Analytics 67

Analytics Metrics Startup Database 67

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

IPO 255

IPO Investment Bankers Venture Capital Marketing 255

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Venture Chronicles

JANUARY 5, 2014

An open question that in unanswerable right now is the degree to which the infrastructure, service providers, and various data intermediaries serving b2b and b2c markets treat the government as a hostile actor. 3) Big data takes a breather. big data with just your stuff is rarely big data. big data with just your stuff is rarely big data.

Silicon Valley 62

Silicon Valley Cloud B2C Mobile 62

VC Adventure

AUGUST 12, 2010

There are also few absolutes and much of this advice varies depending on your specific product and market. While there are some features in almost any product that need to be priced this way, I generally favor opening up some number of completely new features with each pricing increment (say an analytics layer or workflow module, etc.).

Product 106

Product API Aggregator Web 106

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. The solution is applicable both for postpaid & prepaid market segments.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

VC Cafe

FEBRUARY 14, 2010

Asocs – Founded in 2003, ASOCS develops and markets MultiComms™. We provide our customers with a combination of sophisticated data analytics techniques. Datanetis’s solutions enable organizations to leverage, for the first time, social networks and social influencers as part of their marketing activities on a large scale.

Mobile 109

Mobile IP SMS Networking 109

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

mashable.com

SEPTEMBER 22, 2008

Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. GoToBilling – An online app that manages invoices and payments, marketing, customer relationship management and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

JULY 7, 2016

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. With visual analytics, you won’t ever run out of ‘testing ideas.’.

Metrics 65

Metrics Analytics Aggregator Algorithm 65

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131