Aggregator Analytics Marketing PPC 
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.
ConversionXL
AUGUST 19, 2020
It’s the same for search engine marketing. PPC has a role. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own.
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Software By Rob
JANUARY 12, 2010
It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Luckily, Google Analytics can spell this out for you using goals. No amount of optimization is going to make this traffic turn into gold unless your target market is people who are interested in tech startups.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool).
ConversionXL
OCTOBER 13, 2015
In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t?
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