Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Steve Blank

AUGUST 20, 2009

Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. or posterous, but you have to pay for it&#. How should one position the product in this case ?

Silicon Valley 188

Silicon Valley Startup RSS Customer Development 188

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I think about how the audience might react and whether if I were in the audience I would be intrigued. Were they vertically integrated ? Solitude & creativity go hand-in-hand. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Email Keeps Your Audience Warmed Up.

Email 54

Email Software Review Software Campaign 54

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 14, 2016

Each app in each vertical is a world of its own. Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

Like most politically important information, consumers will eventually get to be in control of their own aggregated data. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60