ConversionXL

SEPTEMBER 15, 2020

Avinash Kaushik , Web Analytics 2.0: “Making the right choice between user, session, and hit makes a massive difference to the size and type of segment you end up creating. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. Sequence segments.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter.

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

JUNE 30, 2017

Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. Ultimately, the goal of data-driven marketing is to identify important trends within your campaigns and customer base in an effort to cater to customer and prospect preferences.

Marketing 55

Marketing B2B Database Campaign 55

Duct Tape Marketing

JANUARY 7, 2020

And what can you do to get the most out of your campaigns? And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Research has shown that the listings at the top of Google SERPs capture an outsized share of all web traffic.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Avinash Kaushik , Web Analytics 2.0: “Making the right choice between user, session, and hit makes a massive difference to the size and type of segment you end up creating. If the answer is no and you’re a B2B SaaS company, that might be a problem.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Amazon Web Services. Web Tools: Hereâ??s Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

mashable.com

SEPTEMBER 22, 2008

Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. WorkflowPerfect – A Web-based business process tool that facilitates collaboration. 280Slides – A free online presentation software that allows you to import existing documents, download to PowerPoint, publish to the Web and more.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). Did they find your website via a campaign? com/2012/06/05/web- performance-poverty-line/ …. Have they visited your website before?

Analytics 131

Analytics Conversion Metrics Europe 131

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. It trolls the web and targets each conversation that is talking about the monitor you set up. Ayelet Golz , Social media and community management specialist, Mack Web.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. We turn online and see what other people are saying, we look at what their web presence looks like, and that can be either a trust builder or a trust eroder. What are we doing in terms of getting people to try us?

Marketing 72

Marketing Social Media Sales Media 72