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Leverage the Power of Social Media for Your Next Events in 2022

Women Entrepreneurs Can

Therefore, having a social media presence is essential in the brand journey for a business to thrive. If you want to capture your audience’s attention as an event organiser, you’ve got to be wherever your attendees are- on Social Media. Top Ideas to Boost Your Event Engagement With Social Media.

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

But to use hashtags effectively, you must do more than just plug them into your tweets on Twitter or posts on Instagram, Facebook or another social network. When a person adds a hashtag to their post, that hashtag is indexed by social networks and the content becomes more easily searchable and discoverable by others.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165
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How Hashtags Can Help You Improve Your Small Business Marketing

crowdSPRING Blog

But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. A trending hashtag is a hashtag related to a trending topic or event. What is a hashtag and how do you use it? Niche Hashtags.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Knowledge Retention: How to Protect Your Competitive Advantage

ConversionXL

But the consequences of those events aren’t inevitable. Nor is the knowledge loss limited to technical knowledge: It is not simply losing someone’s knowledge if they retire or leave the organization, it is also losing their social network, if you will, in terms of who they seek out for answers to questions in their domain.

Retention 128
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Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. Then, marketers went a step further by using various calls-to-action to encourage brand conversation on the social networks themselves.

Media 63