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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Cross-Device Attribution.

Mobile 48
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

You have to have some of your own content formats and not just be an aggregator of talent. Take for example, an eCommerce company. YouTube is a distribution and marketing channel like any other. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You must invest in technology.

SEM 150
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133
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Transcript of Using AI with Human Touch to Create Great Social Content

Duct Tape Marketing

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Transcript.