ConversionXL

AUGUST 19, 2020

SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. PPC has a role.

PPC 69

PPC SEO Channel Analytics 69

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. Are they interested in learning about SEO? Then there’s the question of trying to prove the ROI of your content.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Yeah, and one of the key things that is often missed in a lot of the tools out there are the key aggregators … Oh shoot, I’m so bad with names. Back to Podcast. Transcript.

Lead Generation 47

Lead Generation SEO Channel Software Review 47

Lightspeed Venture Partners

DECEMBER 14, 2012

The group consensus was quite clear — media companies would need to embrace a mix of distribution channels and business models to remain relevant, a testament to customer choice driving all models in parallel. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.

Business Model 159

Business Model Distribution Aggregator Channel 159

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. But why not just focus on SEO and call it a day? And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp).

Search 71

Search PPC Kansas City B2C 71

Up and Running

NOVEMBER 20, 2014

Not to mention, sharing information only related to your individual key performance indicators and successes, segments the content to a very narrow audience, thus decreasing SEO value, engagement and exposure. – Tolga Tanriseven , GirlsAskGuys. These can be useful for SEO, but that’s about it. One Big Launch. One-Time Boosts.

PR 145

PR Small Business SEO Warrant 145

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. YouTube is a distribution and marketing channel like any other. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You should be able to convert at least 5-15% of your audience.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

APRIL 23, 2011

It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). It had a strong user base and 50 million monthly uniques.

Vertical 265

Vertical Curation Boston Burn Rate 265

ConversionXL

AUGUST 19, 2016

You may find session lengths and conversions both increased, or decreased sessions lengths with no change in conversions rate (great SEO, but issues when converting). There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Up and Running

JUNE 23, 2015

90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. Absolutely invest even a minimal amount in SEO and Google AdWords. Social media is our primary marketing channel,” Cote says. They don’t have time to go digging around to find all these great innovations; we do. Social media.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. Pitch to investors. Do it yourself.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Duct Tape Marketing

SEPTEMBER 19, 2017

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. You’re ignoring the importance of on-page elements.

SEO 52

SEO Software Review Technical Review HTML 52

Duct Tape Marketing

MARCH 27, 2018

The key is to continue to position yourself as the expert in your field, and the best way to do this is to create and aggregate content into one place to show not only your visitors that you know what you’re talking about, but search engines as well. It’s no longer an SEO tactic or simply content marketing. I hope not!

Aggregator 74

Aggregator Engineer Social Media SEO 74

Duct Tape Marketing

FEBRUARY 8, 2017

Cushing is an analytics, SEO, and data visualization consultant and trainer, but she is also so much more than that! She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. My guest for this week’s episode of the Duct Tape Marketing Podcast is Annie Cushing.

Analytics 28

Analytics Aggregator SEO Metrics 28

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube.

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

JULY 2, 2013

Content – The best path to increased long tail SEO and customer loyalty – Key Question – How can you use existing and new content to create engagement and opportunity? YouTube Video channel selector. Visualize industry related data – most popular X on Twitter, aggregate industry related tweets. Geo location-based content.

Marketing 70

Marketing Social Media Aggregator Database 70

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes.

Email 54

Email Software Review Software Campaign 54

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Clicking on Channels shows you the first report. In my case I'm looking at Social Media (boss LOVES social!),

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning. … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. The Assisted Conversions report builds upon recommendation #4, Time Lag and Path Length, and shows the performance of marketing channels in both delivering last-click conversions and assisted conversions.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. The long-term game completely changes: At scale, these channels can 10X the size of most companies.

Conversion 133

Conversion Technical Review Channel Engineer 133

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Duct Tape Marketing

JANUARY 16, 2020

Chernis: With Lately, the way it works is we … First of all, when you connect all of your social channels, we go ahead and we look at a year’s worth of content, and this happens instantly. We do publish that, in a lot of ways, for SEO purposes. Really, the SEO capability of Twitter, I feel, is as powerful as ever.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Increased inbound links. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 4, 2022

Media Costs is the amount you have to spend on advertising (a category that also includes your Owned and Earned efforts – after all SEO, Email, Organic Social all cost money). Additionally, by aggregating products/services into lumpy groups, it can give a misleading sense of success. You can do it in aggregate. Hopefully. :).

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. content, channels, etc.) Supermetrics. 50+ reports.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators!

Web 164

Web Design Marketing Security 164

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. Typically, demand and buyers can be found after supply liquidity has been achieved through a combination of word of mouth and SEO. As a rule of thumb, it is 10x harder for a marketplace to generate the first $1M in transactional value than a traditional e-commerce store.

B2C 136

B2C B2B Demand Vertical 136

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Adam Busch is a Content Marketer and SEO Specialist for RentLingo. Who is looking at your content?

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). In Google Analytics it is a standard report here: Conversions > Multi-Channel Funnels > Time Lag. + % Assisted Conversions.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 7, 2022

You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. Because: All data in aggregate is crap. A few years back I bumped into an odd case of a team filled with smart folks constructing an experiment to prove that SEO is worth investing in. What can I say.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

JANUARY 30, 2012

Every search engine's SEO algorithm is unique. I use the data above to customize my SEO strategy for each search engine. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) compared to Ask, etc. Good to know.

Analytics 145

Analytics Metrics API Web 145