Aggregator Channel Software Vertical 
VC Cafe
MARCH 1, 2024
I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run. Verticalized Video Understanding – machine interpreted video.
Both Sides of the Table
APRIL 23, 2011
The idea was right but the timing was early and required a pivot into being a software company. The in invest in IT (Software + Internet + Healthcare). He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels.
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ConversionXL
AUGUST 19, 2016
For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Aggregate Audience Data. Mobile RTB.
Austin Startup
APRIL 25, 2017
Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!
Startup Lessons Learned
AUGUST 24, 2009
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)
www.kalzumeus.com
AUGUST 13, 2012
Kalzumeus Software. Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. why some software companies that you’ve heard of pay a fair bit of money for similar advice.
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