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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? Even a hundred. That was the only way.

Media 302
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Putting Twitter’s IPO in Perspective

Agile VC

Again there’s three fundamental ways to make money in consumer-facing internet businesses: you can sell people stuff in a physical realm (e-commerce), you can indirectly monetize consumer attention (media or ad-based), or you can provide online software & services that consumers pay for (premium services).

IPO 194
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. For example, Salesforce spends tons of people/money on social media posting/activity and you can see this on display on their Facebook, Twitter, YouTube and other presence. You’ll see my pet peeves about what media entities don’t measure in this cluster of recommendations….

Metrics 141
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. 11) Exit .

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What’s Your VC Tech Stack? Results from a Survey of Early-Stage VC Funds

David Teten

20 years ago, much of public equity investing was done by mutual funds run by a few smart folks picking stocks. It’s hard to find anyone who says “I just have the magic” in stock picking. The goal is to intelligently structure the information collected and combine it with additional information scraped from the web and social media.

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Evolution of a Founder: Lessons I have learned

om.co

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I knew I had to leave Business 2.0 before the opportunity left me behind.

Founder 80
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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

Another great example of linkable assets are pages that aggregate industry stats, like this one. Before connecting with them, promote one of their recent posts on your social media accounts. Add a two-liner that lets the Editor/reviewer know who you are—a short bio or social media links to help them assess your authority quickly.

B2B 142