Steve Blank
APRIL 10, 2009
An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc. An irreversible decision is firing an employee, launching your product, a five-year lease for an expensive new building, etc. That’s why startups are agile.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
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Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.
Steve Blank
JUNE 11, 2009
Agile – you may find the real opportunities for your company was somewhere else. Passionate – is the company/product/customers the most important thing in your life? This means you still need to have a resilient personality, and be agile. The Adventure of a Lifetime. How quickly will you recover? But it won’t be happening daily.
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.
andrewchenblog.com
MARCH 10, 2010
The interesting part is when you get a couple months into your product cycle. However, there’s the other side of the coin, which is the product design. After you’ve added a ton of new features and stuck them all on the homepage, you create Product Design debt.
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. The first reaction from my CEO was, “that’s why you’re running the department.”
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