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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

power real-time actions and future decision using automation and algorithms. Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), You have the start of a fabulous in-flight optimization engine.

Analytics 131
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

But algorithms haven’t always kept pace. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Some queries clearly ‘ask’ for nearby information or nearby results (e.g., Users are asking their phone to do something for them. Website. “

Search 126
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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

There are a lot of available configuration options, for example you can add multiple filters such as user IP address, localisation or cookie values. Target’s self-learning algorithm continually and automatically adjusts itself to make associations between visitor behavior and content in order to give you the best results possible.

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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. So if you were to use Google or any other search engine, your name would be lost in the crowd. Finally, when in doubt, ask your kids, which I did and that’s what they decided. We’d constantly be asked Can I rank for…?

Naming 149
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

So they update their algorithms religiously to try to do that. Well, as Google’s algorithms have advanced, the two end up being quite the same. So, Google (and other search engines) are highly unlikely to penalize for A/B testing. CRO and SEO should work together perfectly. There shouldn’t be a conflict. Image Source.

SEO 48
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How To Use Immersion To Create Amazing Experiences

Duct Tape Marketing

Questions I ask Dr. Paul J. John Jantsch (01:57): So help me rather than just ask you like defined immersion, maybe let's start with our immersion and influence different related, not the same at all. John Jantsch (02:34): You are a research scientist and so I get to ask you, I don't have a lot of those on here.