America Campaign Naming Viral 
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.
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Board Effect
NOVEMBER 12, 2019
The original two founders were soon joined by Cisco, Mashable, Iraq and Afghanistan Veterans of America (IAVA), Sony, Aldo, Groupon, UNICEF, Google, Skype, Microsoft and Unilever, which became additional founding members. Mashable made the public announcement, and Giving Tuesday quickly went viral. Explain how to make it successful.
Duct Tape Marketing
MARCH 28, 2024
They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
YoungUpstarts
MARCH 6, 2015
Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today.
YoungUpstarts
NOVEMBER 9, 2020
Marketing and remarketing campaigns should be visible, but not overwhelming to your target audience. We all know that using a person’s name in a conversation gains attention in a positive way. Just think about searching on Netflix, or Amazon…Our name is there, and algorithms are suggesting content based on your history.
Startup Lessons Learned
JUNE 29, 2020
The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. That's just not enough to move the dial on policy.
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