article thumbnail

The Future Of Retail And America In The Post-COVID World

YoungUpstarts

Consumer purchase drivers now favor speed, value, and convenience – these attributes are the new table stakes in retail, and can be met by a handful of the largest retailers, namely Walmart, Costco, and Target. Marketing campaigns that celebrate family togetherness will resonate. Messaging also needs to adapt to the post-COVID reality.

America 222
article thumbnail

How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Contrary to popular belief, a brand is more than a recognizable name and logo that distinguishes you from competitors – it’s the impression you leave on the customer. Of course, brands do use assets like logos, colors, fonts, voices, and names to accomplish this, in part. Choose a Brand Name.

Developer 159
article thumbnail

Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Contrary to popular belief, a brand is more than a recognizable name and logo that distinguishes you from competitors – it’s the impression you leave on the customer. Of course, brands do use assets like logos, colors, fonts, voices, and names to accomplish this, in part. Choose a Brand Name.

article thumbnail

Mastering Growth Momentum: Unveiling Your Agency’s True North

Duct Tape Marketing

Frank (01:06): I think for me, the play on the Revenue Ranch aspects, so Boss is a common term on a ranch, and then revenue tying into the company name. So Chief Revenue Boss is more so just a tie into the company name and that kind of ranch theming. You can try Active Campaign for free for 14 days and there's no credit card required.

Revenue 82
article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139
article thumbnail

Understanding 501(c)(4) Social Welfare Organizations

Board Effect

By all accounts, the name is less important than the important work a social welfare organization does. Give your 501(c)(4) organization a unique name that speaks to its cause. Political campaign groups commonly file under the 501(c)(4) classification. Frequently Asked Questions Can a 501c4 donate to a political campaign?