ConversionXL

FEBRUARY 12, 2015

Optimizers don’t have the luxury of just being copywriting wizards or analytics ninjas – have to be both and then some. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. A lot of people think that numbers are not sexy, and are even afraid of analytics.

Conversion 48

Conversion Analytics Software Review Hiring 48

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

JULY 23, 2021

It’s just raw mechanical analytics that they do to determine whether we will show this to people. For B2C Brands, they would say Monday and Wednesday. If you adopt this marketing strategy, then people are going to respond in the comments. Test Drive Your Content. Phase :- Test Phase. People love stories.

Viral 216

Viral Algorithm Framework B2B 216

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The only reason good old digital is beating TV is mobile. Amazing, right? So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 27, 2019

” Digital marketers get asked this question all the time. Indeed, a CMO Council study from 2008 found that: Over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. But it’s the wrong question. Image source ).

Customer 100

Customer Analytics B2C Conversion 100

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. The second study, however, unearths a critical point, especially for marketers. They didn’t. ).

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? So if you are building a product that has a lot of incumbents that are very established, thinking about PLG may be one of the ways to disrupt that market. Hila is a mentor with Mucker Capital. What's the best way to do design?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. Does adding social proof increase conversions?

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet!

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. It’s not like you open up Google Analytics and the data will come telling you stuff. Introducing: ResearchXL™ framework. B2B and B2C.

Analytics 48

Analytics Technical Review Conversion Framework 48

Up and Running

NOVEMBER 3, 2016

One of the best things about creating a marketing strategy for your small business is realizing how many tools exist to simplify the process. From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable.

Marketing 60

Marketing Social Media Analytics Framework 60

Occam's Razor

OCTOBER 10, 2011

and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. We don't have to do that.

Social Media 165

Social Media Metrics Conversion Media 165

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. You can personalize just by understanding the markets. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. The Business Framework.

Social Media 60

Social Media Media B2C B2B 60