Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

crowdSPRING Blog

DECEMBER 8, 2013

Secondly, why not find ways to increase sales, cement loyalty, and spread-word-of-mouth at the same time? Mailchimp , Constant Contact , JangoMail and the like make it easy to create and manage email campaigns and special Thank You’s can be sent using any of these or other services. Circulars ads and promotions.

Small Business 85

Small Business Startup Campaign SEM 85

crowdSPRING Blog

SEPTEMBER 14, 2014

Do you manage your own keyword campaigns or work closely with the person who does? SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Mixpanel: An advanced analytics platform, Mixpanel allows users to drill down and better understand how visitors engage with your site.

Small Business 79

Small Business SEM Social Media Mobile 79

Steve Blank

DECEMBER 7, 2010

General Marketing, Sales Funnel, etc. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. use Google Analytics to measure the success of your campaign. What worked best and why?

Wiki 311

Wiki Lean Management Business Model 311

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. What it is: Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts.

Small Business 102

Small Business Analytics Social Media Search 102

Duct Tape Marketing

NOVEMBER 10, 2015

New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. Sales – This isn’t very telling on it’s own, but you certainly need to know if sales are up or down. I also believe in sales projections, a lot like goal setting, as a driver of growth.

Metrics 28

Metrics Small Business Analytics SEM 28

mashable.com

MAY 28, 2010

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). How iPad Magazine Sales Stack Up [REP.

Naming 94

Naming Technical Review Social Media Startup 94

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. Melissa Kwan (02:41): Yeah. Everything is real.

Technical Review 84

Technical Review Demand Cofounder Video 84

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? How do you determine the success of a Search campaign? What are some benchmarks for success? You get what you measure.

San Jose 60

San Jose SEM Campaign SEO 60

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. Pipedrive – Visualize your sales pipeline and keep the line moving.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this. and “What blogs do you read regularly?”

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. Another was a hybrid of CRO stuff and analytics-focused stuff like Occam’s Razor.

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Web Analytics Analysis. Web analytics analysis is next. Automation for Scale.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Duct Tape Marketing

JANUARY 6, 2021

Sales outreach , add it to your to-do list. If you want your campaigns to produce results, your marketing needs constant attention and consistent effort. Writing landing page copy to support promotional campaign. Critical thinking —they’re inquisitive and analytical. Administrative work , it’s not going to do itself.

Hiring 83

Hiring Management Marketing Social Media 83

ConversionXL

JANUARY 22, 2015

You can’t rely on web analytics data – and just compare time periods – as everything changes. In addition to this, we tracked everything closely in Google Analytics and we could verify that conversions, revenue and sales were up and that the combined effect of all my work was a 21% lift in the overall conversion rate.

Analytics 48

Analytics SEM Metrics Conversion 48

crowdSPRING Blog

OCTOBER 27, 2013

Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Occam's Razor

APRIL 6, 2009

Clearly even a one topic (Analytics) blog can have a verrrrry long tail. There will be two bonus items in there: 1) SbKT will attempt to classify your keywords into logical Campaigns and 2) into logical Ad Groups, thus saving you some time. Data driven paid search campaigns! 13 head keywords brought 5,128 Visits to the site.

Search 103

Search PPC Matching Analytics 103