Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. Wrong metric.

Social Media 134

Social Media Sales Media Social Network 134

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 199

Social Media Media Analytics Viral 199

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

OCTOBER 13, 2021

It provides its users scalable business opportunities, selling options across websites, and social media. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Integration with Google Analytics or Big quick. Modern and Clean interface.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. It is a social network (like Facebook). For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!),

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Around 77.5% of all shares happen organically (e.g.,

Social Media 145

Social Media Audience Media Marketing 145

ReadWriteStart

AUGUST 6, 2012

Everyone knows that you need to incorporate social media into your startup’s marketing strategy. Social media builds brand awareness and increases revenues. You won’t get many arguments that having a social media presence indeed builds awareness. It’s a no-brainer, right? Or does it?

Social Media 76

Social Media Media Sales Wyoming 76

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

Duct Tape Marketing

JULY 31, 2014

Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. While younger demographic groups are higher users, all ages are on social media. Social media is all around us and has become a daily part of people’s lives.

Social Media 36

Social Media Media Social Network Cloud 36

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Image source ). By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 238

Social Media Media Cost Startup 238

ReadWriteStart

OCTOBER 13, 2021

It provides its users scalable business opportunities, selling options across websites, and social media. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Integration with Google Analytics or Big quick. Modern and Clean interface.

Artificial Inteligence 78

Artificial Inteligence Technical Review Software Review Analytics 78

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g. Cohort metrics can help drive more repeat customers. buyers during a holiday promotion).

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Win Big: Stop Posting Content for Organic Reach On Social Channels. + Life is short. Bottom-line. presence).

Social Media 162

Social Media Media Artificial Inteligence Channel 162

crowdSPRING Blog

JULY 24, 2018

per month; we use it at crowdspring) that can provide detailed analytics on the top keywords used in search engine marketing by your competitors, but also which of your competitors receive the most organic search engine traffic. These messages often take the form of email marketing, although other media can also be used.”. Conversion.

Social Media 51

Social Media Marketing Analytics Audience 51

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

Social Media 120

Social Media Media SEM Startup 120

crowdSPRING Blog

JULY 24, 2018

per month; we use it at crowdspring) that can provide detailed analytics on the top keywords used in search engine marketing by your competitors, but also which of your competitors receive the most organic search engine traffic. These messages often take the form of email marketing, although other media can also be used.”. Conversion.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Facebook is also the most popular social network with people over 65.

Marketing 134

Marketing Audience Social Media Algorithm 134

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

SEPTEMBER 12, 2017

Website Grader – A free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. SimilarWeb – See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source. Social participation. Helpful tools.

Software Review 65

Software Review Technical Review SEO Reputation 65

crowdSPRING Blog

JANUARY 20, 2019

If you’re setting business goals – and you absolutely should be – CRMs can help you review your metrics (i.e. In addition to tight integration with Hubspot’s other two products (for marketing and sales) Hubspot CRM has rich email features, social media and phone call support, and integrated notes and meeting scheduling.

Small Business 61

Small Business Social Media Software Review California 61

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Latest Social Media News.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

JUNE 14, 2012

Investigate social settings in your CRM and add Rapportive to your email. Investigate social tools such as TweetDeck , HootSuite or SproutSocial to help monitor mentions. Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Start sharing your blog posts on social networks.

Software Review 74

Software Review Social Network Social Media Analytics 74

YoungUpstarts

DECEMBER 6, 2017

Knowing what metrics to measure and how to perform those measurements is key to monitoring how much attention your brand has captured. An important indicator of strong brand awareness that a tool like Google Analytics can show you is your direct traffic. These five elements will give you an idea of how far reaching your brand is: 1.

Social Media 124

Social Media Analytics Social Network Search 124

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet.

Analytics 134

Analytics Video Matching Conversion 134

Up and Running

NOVEMBER 4, 2015

NameCheckr : What’s great about NameCheckr is that in addition to automatically looking up available domain names associated with your chosen business name, it checks a ton of relevant social platforms, from Facebook to Youtube to see if the name is available there. That way you can get right on to your social media strategy!

Curation 60

Curation Finder Startup Social Media 60

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60