Remove Article Remove Campaign Remove PPC Remove Social Media
article thumbnail

PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

PPC 81
article thumbnail

Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

We’ve written this article to help you in growing your plastic surgery practice. PPC , that stands for Social Media Marketing Pay-per-click ads gives you presence in search engine results, like Google, and you’ll only have to pay for the site visits that the ads bring in. Email marketing campaigns. Source: Pexels.

PPC 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

In this article, you’ll learn how to do just that. For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. That puts them in the awareness stage.

Customer 140
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105
article thumbnail

How Digital Marketing Helps Startups and Small Businesses Grow

The Startup Magazine

Creating valuable and informative content through blog posts, articles, infographics, and videos not only educates and engages the audience but also positions the brand as an expert in its domain. Social media marketing Social media platforms play a pivotal role in the digital marketing arsenal for startups and small businesses.

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Finding your target market for PPC and display ads. Image source ).

article thumbnail

Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

These articles provide awareness, education, and marketing campaign ideas. 1: Social Media Examiner. This free daily digital publication provides social media marketers with digital marketing and social media best practices and digital marketing tips. 9: Social Media Today .

Marketing 206