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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Google ads).

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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

In this article, I’ll share some best practices and real-life examples of successful product design for SaaS companies. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. The impact was nothing short of miraculous.

Design 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Is your website optimized for conversions ? Activation.

Retention 113
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A Complete Guide to Marketing ROI Tracking

Up and Running

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. Another issue is the high-risk prediction of when customers will churn (choose not to renew) in the future based on a near-term or short duration analysis of your cancellation rate.

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Combining All Your Funnel Data into One Sheet

ConversionXL

This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. In this article, I’ll share how to bring together data from different sources and visualize it at custom marketing and sales funnels that help you make better decisions. The Paid stage.

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3 Emails Every Early-Stage SaaS Should Be Sending Right Now

Software By Rob

This article is a guest post by Christoph Engelhardt of SaaSEmailMarketing.net. You’ll learn how to: increase your signup conversions by 15%. improve your “trial-to-paid” conversions. prevent payment-related churn. You’ll learn how to: increase your signup conversions by 15%. prevent payment-related churn.