Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Monitor From Click to Client.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

MAY 8, 2014

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

YoungUpstarts

JUNE 11, 2015

Unlike email, where the sender can put you in the spam folder, text messages always get read. Less than 5 percent of marketing emails are ever opened. percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone.

Mobile 100

Mobile Marketing Clickthrough SMS 100

ConversionXL

MARCH 17, 2016

Translating The Experiment Into Digital Marketing… When we translate this into digital marketing, and more specifically, into lead nurturing, a campaign that focuses on providing value to your audience will increase your chances of them engaging and even buying. Let’s say your lead nurturing efforts are mostly through email.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Buy Tax Free” increased clickthrough rate by 49.85%. Moral of the story: free is in a league of its own. When Free Fails: Part 1.

France 48

France Clickthrough Conversion SEO 48

ConversionXL

OCTOBER 23, 2012

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. We ran a very long and thorough version against a minimal version: Results: 13% more email signups (every bit helps) and 25% more people checking out their courses. Level of cost/commitment associated with conversion. Why is that.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Your product listings should already be optimized for conversions, if you’ve followed step one close enough.

PPC 60

PPC Campaign Sales Search 60

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Transactional sites are about shopping cart conversion, cart size, and abandonment. Media is about time on page, pages per visit, and clickthrough rates. Attention, please.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Not for conversions. Is a CTR of 20% good or bad?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. I agree to get emails. Get it now.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. However, this isn’t as simple as it sounds.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. people who are depressed check email more, when we feel lonely we use Facebook). Emotional Content Strategy (using emotional triggers to target your audience). For example, an email capture popup after 5 idle minutes. Learn as much as you can about your audience.

Retention 48

Retention Algorithm Software Review Conversion 48