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The Future of Small Business SEO (Hint: It’s About Content)

Duct Tape Marketing

Blogging not only helps to establish your company as an authority, but it’s also proven to increase website traffic conversion rates. In terms of small business websites, blogging represents both the biggest opportunity and the biggest challenge. Most importantly, blogging is the best way to add high quality, relevant content to your website.

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SXSW Pitch Finalist: Quicc

Austin Startup

The Forrest Four-Cast: January 31, 2020 Make video captioning easier and better in a world where audiences now watch extensively without sound. That’s the mission of Quicc , launched in 2019, in Wichita, Kansas. Tell us your favorite thing about being in Wichita, Kansas. Quicc co-founders Jason Toevs and Mike Mathia.

Wichita 62
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How To Create A Brand Name For Your Company

Duct Tape Marketing

And so they could call themselves Kansas city power and light. But now that they've joined forces and they're no longer sort of the monopolistic utility, Kansas city power and light now ever G a V E R G Y. And I think it's the worst name in the world. Or they'll email 10 ideas to their friend and say, pick the best one.

Naming 76
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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

I speak to one specific audience and I solve the one specific problem,” versus trying to be all things for all people. Grant Baldwin: Meaning, John, if you and I were going to go, we’re looking for a good steak dinner, we could … Actually, you’re up in the Kansas City area. I serve this audience in this way.

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Must-Have Website Elements for Professional Services

Duct Tape Marketing

You need to instill confidence in your audience. Educate and inform – Help your audience understand what their problems and challenges actually are and how to solve them. Speak to your specific audience. It confuses your audience more often than not because they don’t understand what you’re saying.

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How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? You understand now what your audience wants, it’s time to create content that gives them just that. Turn to Auto-Suggest.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. It's gonna be a fun conversation. We'd have a great conversation. Credibility marketing is being seen by your odd audience as trustworthy. You'd meet with me.