Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The foundational elements of the framework are the consideration stages and the audience in each stage. There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 6, 2015

My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit. A thing three that shares optimally aligned See-Think-Do-Care metrics! We have the web, an incredibly empowering audience relationship platform.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! Develop a Smarter Understanding of Your Audiences. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

MARCH 29, 2017

It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric. You’ve definitely been part of the traditional model. perhaps branding is super important to you right now or the PPC channel) as possible. Creating Your Experiment Doc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

NOVEMBER 10, 2020

Audience A + Audience B. Next, you segment your audience into two groups. Audiences: Who do you want to see your ad and why? Not sure which image resonates the best with audiences? Split testing works like a poll as the audience votes with clicks and reactions. Plan how many ads to run per audience.

Utah 246

Utah Campaign Audience PPC 246

ConversionXL

FEBRUARY 5, 2013

You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. Makes sense – the audience has a definite overlap. Traffic from Amazon ads rocks. Click to enlarge). Some more resources: 7 time saving custom reports. 3 awesome custom reports.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

The Startup Magazine

APRIL 25, 2021

With so much competition all around, criminal defense law firms need to reach their target audiences in convincing ways. Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. The Bottom Line.

SEO 157

SEO Social Media Search Audience 157

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. New people constantly enter and leave the target audience. If not, consider experimenting with both for a short period of time and then cutting the one that performs worse until your PPC budget grows. via PPC Hero).

PPC 48

PPC Software Review Campaign Analytics 48

Hearpreneur

JULY 20, 2018

As a group, we thought about a play on words and eventually settled on MissHeard, which highlighted our youth audience, and a feeling that I wanted to combat: the feeling that girls often have of being misheard or misunderstood. Ebooks4fashion was a very short name, easy to remember and it works perfectly for my audience.

Naming 79

Naming OTC Entrepreneur PPC 79

Occam's Razor

JULY 1, 2013

Both of these things combine to attract new audiences for our business. How do we find a better balance between producing content that we like producing and content that our audiences actually crave? Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. The CMO expressed a desire for the audience to learn about advanced attribution strategies. Tough metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 29, 2014

In addition to this major AdWords benefit, age, gender, and categorical interest data becomes visible through two sets of reports located under the Audience tab. Connecting these gives you four additional reports under the Behavior section of GA’s reports, and 8 metrics to use in Segments or Custom Reports.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Image source ). We’re in slang marketing now.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

JANUARY 21, 2014

If you have tests that win during shopping seasons like Christmas, you definitely want to run repeat tests on them once the shopping season is over. External factors definitely affect your test results. What’s even more important is what we learned about the audience. Learning about your audience, learning what works and why.

Analytics 132

Analytics Conversion PPC Global 132

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. There’s one thing I knew about Peep before I started working at CXL: he was definitely going to call my b t. Sure, some were long-form for a very specific audience who could extract a lot of value. It brings them all together. Copywriting.

Analytics 128

Analytics PPC eCommerce Conversion 128