Audience Equity Lean PR 
ConversionXL
JANUARY 18, 2022
Lean into your strengths, and don’t try to appeal to everyone. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.
crowdSPRING Blog
OCTOBER 3, 2014
David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. “Brand equity is important because it can become a significant part of a company’s value.” Lookalike audiences: the next big thing in marketing? 7 Harsh Realities about Startup Accelerators – crowdspring.co/1ruQ8ya.
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Both Sides of the Table
JUNE 22, 2011
I asked what the audience most needed to hear. This was an audience of mostly first-time entrepreneurs. But this mania to not miss out on the next big thing is driving some investors to pay growth-equity prices for traditional market risk (as in, they’re paying up before it is clear there is product / market fit).
Startup Lessons Learned
NOVEMBER 29, 2012
So we were proud earlier this week to announce our program for The Lean Startup Conference , which comprises approximately 40% women and 25% people of color. Our approach was deliberate, and we want to share it with you, in the hopes that you can replicate it for other conferences and for processes like hiring where equity is important.
Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.
Up and Running
FEBRUARY 6, 2017
So, if you’re anything like me, your first startup will need to be self-funded and operated with a very lean budget. After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience.
Altgate
SEPTEMBER 16, 2010
The presentation was on outsourcing generally, not just software engineering and the audience was very early stage companies (some yet to be founded). PlentyOfFish has 11 million registered users, is the #1 dating site in the UK and Canada and the #2 in the US by audience share. PR/Marketing. He basically outsources everything.
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