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Venture Capital Funding and the Sexism You Can’t Quite Prove

Up and Running

Being an outsider, I also wanted to lean heavily on the actual research available on the subject, as well as the voices of women both in the tech space and who have successfully received venture funding. While private equity has a history in the U.S. What about “leaning in”? Lean in all you want.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. The more brand equity you have , the easier it will be to get prospects to pay attention. Use the median numbers as a guide for which program to lean towards. Analyze your audience to build strong connections.

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How to Radically Stand Out with Brand Marketing

ConversionXL

Lean into your strengths, and don’t try to appeal to everyone. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109
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How to Plan a Business Expansion Using Your Business Plan

Up and Running

Quickly scratch out a business plan, even employing a lean planning model , for your expansion like it’s a new business. Lenders and equity investors are less emotionally involved in the plan as people within the company. Marketing messages and the interests of your current audience will also need to be prioritized.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

Partner 240
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I asked what the audience most needed to hear. This was an audience of mostly first-time entrepreneurs. But this mania to not miss out on the next big thing is driving some investors to pay growth-equity prices for traditional market risk (as in, they’re paying up before it is clear there is product / market fit).

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The Lean Startup Book is here

Startup Lessons Learned

The Lean Startup Book is done. If you've been waiting for a comprehensive account of the Lean Startup and how it can help you achieve dramatically better business results, this is it. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Lean 167