Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. Now, you've set them free from a silly number of slides obsession.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Starting points for gaps in your online marketing efforts. The goal of my recent post on the Yahoo!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

JANUARY 4, 2016

, I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! Sucks to be you Visitor!).

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). The data is easily available in the web analytics tool so why not. Bottom-line: Quote, quotes, quotes.

Web 96

Web Metrics Analytics eCommerce 96

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. Email marketing? Paid Search?

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Analytics 124

Analytics United States Audience Cyprus 124

Occam's Razor

NOVEMBER 2, 2015

The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? Check it out… The ApR (Applause Rate) is usually under ten.

Social Media 60

Social Media Media B2C B2B 60