Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. 13:15] How do you see search changing, would it be through conversational information? [16:09] 06:56] What is Dark Social? [09:10]

Engineer 64

Engineer SEO ChatGPT Channel 64

Duct Tape Marketing

AUGUST 17, 2022

So we, we call Google an AI based search engine now. And yeah, AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.

SEO 88

SEO Technical Review Metadata Social Media 88

Duct Tape Marketing

MARCH 30, 2022

So we, we call Google an AI based search engine now. And AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

ConversionXL

OCTOBER 8, 2021

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines. Share Your Expertise Freely. They got great results.

Small Business 167

Small Business Marketing PR Social Media 167

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live. Guest blogging.

B2B 142

B2B Social Media Email Campaign 142

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. 17- To help start-ups.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Cracking the Code

OCTOBER 10, 2008

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Small and medium businesses. (2).

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For example, Paid Search solves for Think and Do intent. When you search for them, if you find them, you end up on sub-optimal landing pages. So, let's fix that error. This hurts.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM? Thanks for a Great Post.

Software Review 110

Software Review Startup Silicon Valley Analytics 110