Remove B2B Remove Channel Remove Small Business Remove Social Network
article thumbnail

The Small Business Content Marketing Paradox

crowdSPRING Blog

But there’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. How To Grow Your Business With Content Marketing.

article thumbnail

A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. We’re looking for resources and publications that are directly relevant to our target audience (not broad business publications).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Start a YouTube channel. Words tell the story.

Video 74
article thumbnail

The State of Business To Business (B2B) Content Marketing In North America

crowdSPRING Blog

It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. LinkedIn was the most popular social network for B2B content marketers, just slightly edging out Twitter, which held the top spot for the prior two years.

article thumbnail

Digital Marketplaces Becoming a Viable Small Business Channel

Duct Tape Marketing

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. If You Liked This Post.

Channel 60
article thumbnail

Why Social Media is a Must for all Companies

Duct Tape Marketing

Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. While younger demographic groups are higher users, all ages are on social media. Social media is all around us and has become a daily part of people’s lives.

article thumbnail

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Many small business owners and young entrepreneurs are intimidated by marketing. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Social Media Marketing.