Duct Tape Marketing

FEBRUARY 22, 2016

If you are a small business owner, people now judge your entire life’s work based on the design and content of your website. But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 46% of B2B researchers are millennials.

SEO 28

SEO Channel Kansas City Kansas 28

Duct Tape Marketing

MARCH 14, 2013

While inbound lead generation can help drum up a larger pool of sales leads, most B2B sales organizations are still finding big opportunities from “traditional” outbound lead generation tactics like cold calling, appointment setting and e-mail. Outbound lead generation: Go find your ideal target market.

Lead Generation 66

Lead Generation B2B Portfolio Sales Cycle 66

crowdSPRING Blog

JULY 19, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. 2013 Search Engine Ranking Factors | Moz – [link]. ” [link].

Social Media 94

Social Media Small Business Design Media 94

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. They should create remarkable content which provides great utility, attract links from other websites, and rank well on search engines. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! WordStream – Service that manages PPC campaigns, but great info too. Email Design Best Practices. Further Reading. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. Cons of linkable assets.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

SEPTEMBER 30, 2013

The challenge is that this annual, or semi-annual, update of the content or the website design, is a terrible way to win at digital. A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Understand why I believe that as designed the default position based model is sub-optimal. It is not possible to force people down that path! But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). Loops create interactions that lead to subsequent loops and so on. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. The consumer buys on repetition.

B2C 91

B2C B2B Business Model Sales Cycle 91

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. (

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion. If you don't have this. Don't move forward.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Observations -> Inferences -> Design Decisions. You may have one observation and then multiple inferences, which would result in multiple design options. The best designers never stop at the first inference. Design: The rendering of intent. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc.,

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Base your strategy around ways people will find you. Image source. Conversion.

Customer 140

Customer Marketing Social Media CPA 140

marketingland.com

JULY 11, 2012

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Media queries.

Email 49

Email Mobile SEO Search 49