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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94
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Requests for Startups in 2024

VC Cafe

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica.

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Pitch Deck Month: The “Where Are You Going?” Slide

View from Seed

Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). Once you talk through the roadmap and milestones, it sets the stage for the final slide (and the reason you’re meeting with investors) – how much you’re raising and what you plan to accomplish with this round of financing.

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Traction is the new IP

Version One Ventures

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets.

IP 163
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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. As practitioners of high finance,” writes Ron Chernow in The House of Morgan, the Morgans: cultivate a discreet style. Image source ).

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. As practitioners of high finance,” writes Ron Chernow in The House of Morgan, the Morgans: cultivate a discreet style. Image source ).

Customer 101
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How to Get World Class Experts to Support Your Company

David Teten

Like many established finance & media companies, GLG knows that the tech startup sector is a growing part of the economy. For example, if you’re an early stage company dealing with complex regulation (think Uber in transportation, Oscar in healthcare, LendingClub in finance), we have people who can help.

New York 114