Occam's Razor

FEBRUARY 10, 2016

This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

AUGUST 21, 2019

Choose a single metric to help you measure your campaign’s ROI. Some of these metrics are easier to track than others, but the point is to set a goal that accurately reflects the business outcome you’re after. An email sequence can include several offers, such as webinar invitations, blog posts, case studies , and more.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. See their blog post on multiples.).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. During this stage you should also invest a lot in Search Engine Optimization. Second , create the world's greatest mobile experience.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 22, 2015

Why people think it’s about tactics is obvious: lots of blog posts out there tell you so. Some blog posts even give you complete lists of conversion optimization techniques ( never mind that there is no such thing as a CRO technique ). Introducing: ResearchXL™ framework. B2B and B2C. Edwards Deming.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Finally, checkout at least a couple of blogs relevant to the topic. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. That is what being successful is all about.

Web 138

Web Analytics Technical Review Affiliate 138

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. If you refuse to have a true mobile-awesome experience, at least suck-less by using responsive design - like this blog. The awesome See-Think-Do framework.]. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Nir Eyal’s Hook framework is a popular way to model habit ( Image Source ). Product Habits blog. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Nir Eyal’s Hook framework is a popular way to model habit ( Image Source ). Product Habits blog. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. You can do this by tracking metrics and user behavior. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Hence, the title of this blog post. It is a companion to this blog, I write once a week there and once a month here. Almost nothing. Divided by 845,921.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. It can be a brand metric, say Likelihood to Recommend. The Business Framework.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2. interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. I giggle every time I see a Twitter convo in which one freelancer recommends Optimizely to another freelancer to use on their blog for A/B testing. When differentiation doesn’t matter.

Differentiation 162

Differentiation Software Review United States Demand 162