Startup Lessons Learned

JULY 5, 2010

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

MAY 14, 2009

Would you be willing to link to the Master Class info page from your blog? Eric- I rarely comment on blogs, but I wanted to thank you for your efforts to disseminate the lean start-up techniques to build better companies that deliver products or services that people want. I watched the OReilly webinar and would love to see more.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To read more on this topic, here are a few books / blogs I recommend: Predictable Revenue by Aaron Ross. The Bridge Group''s Blog on inside sales.

Sales 50

Sales Technical Review Software Review B2B 50

David Teten

DECEMBER 3, 2019

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. See their blog post on multiples.).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 21, 2019

of webinar leads ever convert to customers. An email sequence can include several offers, such as webinar invitations, blog posts, case studies , and more. Copyhackers’ email specialist, Nikki Elbaz , points out that, in B2C, some products are solutions to problems, while others exist for sheer delight ( or amusement ).

B2B 131

B2B Technical Review Email Sales 131

Austin Startup

JANUARY 21, 2018

Peta Ellis’s blog here gives a great alternative run-down of our mission. To complicate matters I was midway through a 3-week National Accelerato r Bootcamp, was supposed to prepare for an hour-long webinar for my return and was managing my workplace from afar. If I did it over again, my full focus would be on the Mission.

Curation 54

Curation Australia Cofounder B2C 54

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 25, 2021

You can partner and establish relationships with them to: Write guest blog posts Host sponsored content Create product reviews Become an affiliate partner. For example, Wonderflow , a VoC analytic company for B2C clients, was working to learn why their client’s innovative baby monitor failed to meet buyers’ expectations. .

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Also, look for knowledge-based blogs that can help you navigate the platform with ease. Alternatively, you can convince prospects with limited-time special offers or discount codes.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. A pop-up on the cognitiveSEO blog has a quote from Bill Sebald: Start with influencers who are already connected to your brand; the chances of getting a reply are much higher. Top XX experts posts.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). If your buyer downloads an ebook or signs up for a webinar, the Thank You page confirms the action that was just taken.

B2B 73

B2B Design Matching Search 73

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Head on over to the Lean Startup Wiki.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

APRIL 4, 2014

Mint is a prime example of using “high quality” content marketing to generate leads, as their personal finance blog helped them to grow to 1.5 Our friends over at Vero have compiled a great list of other blogs that create “high quality” content , you should take a look. Blog Personalization'

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Another example is here in this blog. Image Credit.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Feature advocates on your blog or social pages as part of a post. Events, webinars, podcasts, and live streams have become important parts of content marketing in the current scenario. Crowd-sourced content. Event marketing.

Social Network 50

Social Network Distribution Curation B2B 50

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 at 1:22 pm blog post: Marketing Metrics 101 for B2B Startups [link] #startup #b2b #prodmgmt Neil Oliver Reply 13. Oct, 2010 at 9:39 am A comment and a question. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

JUNE 28, 2011

It is not hard to imagine what a B2C site is trying to do. Tweeting, Facebooking, Blogging, YouTubing. For blogs: # of reader comments per post. webinar on YouTube: Agile, Outcomes Driven, Digital Marketing ]. So why is our reporting dominated by reporting of visits and time on site and impressions and all that?

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. They already know about your product, and now they’re evaluating whether it’s for them. If you want to be found, this is where you need to be.

Customer 140

Customer Marketing Social Media CPA 140