ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MARCH 18, 2019

One study suggests that B2B buyers are even more emotional than B2C buyers.). But if the rest of your clients are small- to medium-sized businesses, the case study may not resonate.). Unless a detail is essential to understand the rest of the case study, it’s dead weight. A bad one could cost someone their job.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. The success metric, ACT, did go down. Metrics matter. Another issue. Humans are pavlovian.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Choose a single metric to help you measure your campaign’s ROI. Build anticipation for the rest of the sequence. Still, there’s hope. Or at all. On the other hand, B2B is all about solutions.

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). You are B2C or B2Q or Non-profit or an Adult-oriented business. I believe it has to do with choosing the wrong success metrics. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

It will cost too much. Here's the rest of the funnel that takes us down to the actual point of real business profitability: We only make the maximum amount of money as a business, after the student completes the course. And what metric should you focus on in this proper end-to-end view? It will take too long. for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 27, 2019

I say “leverage” because MarTech lets you: Automate mundane tasks; Scale; Save time and decrease costs; Automate steps based on logic; Apply machine learning. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). To get there, you need to avoid 12 costly mistakes.

Analytics 124

Analytics Naming Metrics Campaign 124

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. If you hope to compete in this crazy world, you have to better than the rest. You’ll want to check out metrics like bounce rate and average time on page. We [now] create five exabytes every two days.”.

Audience 77

Audience B2C Sales Web 77

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. You can hover over each box to get a sense of the key metrics. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. At that time these countries had models to predict what was the cost in human lives from inaction. Just move the blue dot.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Allot Communications.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103