The B2C SaaS Landscape and the Bundle Wars
VC Cafe
SEPTEMBER 21, 2020
The tech industry is obsessed with the consumer subscription model, or B2C SaaS. The rest, like Disney+ and Spotify, might try to catch up by acquiring or launching their own bundles. Churn in Consumer SaaS is expected to be higher than traditional Enterprise SaaS models and LTV vs. CAC is a metric to watch.
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