ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial signups have one thing in common: Neither generates revenue. And, like bottom-up efforts, both were a slow burn that required tens of millions in funding to sustain the glut of free users that precedes revenue. Spotify and Canva didn’t become freemium success stories until they monetized their user bases.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

FEBRUARY 3, 2017

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Carefully analyze your customer and revenue data. Here are some questions to ask yourself… Do you know the value of a new customer? So, who are these affiliates? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Duct Tape Marketing

FEBRUARY 2, 2023

This is where he is getting his revenue. I saw this headline in the New York Times that said the loneliest generation talking about our children and our teenagers and the pandemic didn't cause this. He's gone all in on this community. And this is one of the reasons I wrote the book. So it's very inspirational.

Community 81

Community Marketing Audience Networking 81

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

MAY 21, 2014

His practical take on small business is often cited as a resource in publications such as The Wall Street Journal , The New York Times , and CNNMoney. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Bonus: If you want another example of a great top-tier store that does digital really well, check out Barneys New York. Don't you love happy customers and big revenues? I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

ConversionXL

DECEMBER 9, 2013

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. A report by the Corporate Executive Board has found that more people express emotional connections with B2B brands than with B2C.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most of them are chasing increased conversion rates and revenue… Image Source.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

NOVEMBER 18, 2014

The work of the New York Times team inspired me it to do some predictive modeling for inaction in our world of digital marketing. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. What do you think?

Analytics 143

Analytics Sierra Leone Channel Conversion 143