crowdSPRING Blog

JULY 13, 2016

In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Who (statement of need or opportunity) , (Product name) is a (product category).

Marketing 48

Marketing Startup Differentiation Naming 48

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? I published a blog post every day for like 4,000 days, you know? That's so funny.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

ConversionXL

MAY 15, 2018

Check out these blog posts for a full breakdown of the tactics I to suss out great, data-driven product messages for my pre-launch clients: [link]. survey created in Hotjar, invite and link to survey deployed to paying customers via email marketing software, e.g. Mailchimp, GetResponse, Campaign Monitor, etc.).

Product 100

Product Software Review Framework Email 100

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. But you use conversion, you notice there is almost none, you kill the campaigns. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. But even when blending three GA data sources, I was not able to apply a secondary join key (device type, campaign, or keyword) without it miscalculating totals.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

SEPTEMBER 7, 2010

." That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth.

Analytics 109

Analytics Web Peru Argentina 109

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. photo credit: canva. Constantly. Robert holds a B.S.

Marketing 71

Marketing Social Media Curation Boston 71

Business Plan Blog

JUNE 26, 2013

They are more focused messages that form the basis of advertising campaigns. Positioning statements describe why a set of customers should use one product over another. The positioning statement includes the target audience, product name, category, benefit and competitive differentiation. Similarities.

Differentiation 40

Differentiation Business Plan Product Name Campaign 40