Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. steve BrianB , on May 30, 2009 at 4:14 am Said: Hi Steve, Thank you for this really great blog. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
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David Teten
APRIL 1, 2021
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Organize events in your vertical.
Steve Blank
FEBRUARY 23, 2009
This product development diagram had become part of the DNA of Silicon Valley. I was glad to find your blog and look forward to reading it. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.]
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. on Cafepress, but is now literally priceless since the copyright owner put it on his blog.)
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
ConversionXL
JANUARY 18, 2022
Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.
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