How cold calling (properly) works better than AdWords
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. He had studied business at Harvard and was an executive in the startup that built the first railroad from Brazil’s agricultural heartland to Sao Paulo.
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