article thumbnail

Is the Lean Startup Dead?

Steve Blank

These bubble startups were actually guessing at their business model and did premature and aggressive hype and early company launches and had extremely high burn rates – all predicated on an IPO to raise more cash. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
article thumbnail

Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “ The Four Steps to the Epiphany ” I use enterprise software as the business model example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Founders Should Know How to Code

Steve Blank

As the farm fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. My contract developers building the app aren’t very responsive. Customer Discovery. And I even helped on some of the moves myself.

Cofounder 336
article thumbnail

It Must Be A Marketing Problem

Steve Blank

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. Six is a Proxy for Burn Rate. Filed under: Customer Development , Venture Capital.

Burn Rate 248
article thumbnail

Apple Vision Pro – Tech in the Search of a Market

Steve Blank

In addition, they’ve created an entirely new $85+ billion subscription business model; the App Store, iTunes, Apple Care, Apple Pay, Apple Cash, Apple Arcade, Apple Music, Apple TV. It’s hard to remember, but the first version of these products launched with serious limitations that follow-on versions remedied.

Search 256
article thumbnail

Making Financial Projections is Not Rocket Science

Startup Professionals Musings

Your “burn rate” or net cash flow out is usually the single most important survival parameter to a startup. Just the process of doing financial projections allows you to see areas of strength and weakness in your proposed business model, thus enabling you to make critical adjustments sooner. Cash flow is king.

Forecast 238
article thumbnail

3 Ways To Ensure Your Startup Has A Top-Notch Team

YoungUpstarts

Developing your product is just the beginning. While you absolutely need to keep an eye on earnings and burn rate, human capital is ultimately the fuel that makes the machine run. Talent development can even strengthen a company’s investment portfolio. Then come the marketing, sales, and accounting considerations.

Startup 100