Business Plan Customer Development Lean Programming 
Steve Blank
SEPTEMBER 5, 2018
Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. But NewTV doesn’t plan on testing these hypotheses. With fewer than 10 employees but almost $2-billion dollars in the bank, they plan on jumping right in. And it may work.
Steve Blank
MARCH 26, 2019
We just finished the 8 th annual Lean LaunchPad class at Stanford. It’s hard to imagine, but only a decade ago, the capstone entrepreneurship class in most universities was how to write – or pitch- a business plan. In my experience, I saw that most business plans don’t survive first contact with customers.
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Steve Blank
JUNE 19, 2014
Today the National Institutes of Health announced they are offering my Lean LaunchPad class ( I-Corps @ NIH ) to commercialize Life Science. 110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.
Steve Blank
DECEMBER 10, 2014
The University of Maryland is now integrating the Lean LaunchPad ® into standard innovation and entrepreneurship courses across all 12 colleges within the University. Over 44 classes have embedded the business model canvas and/or Customer Discovery including a year-long course taken by every single one of its bioengineering majors.
Steve Blank
JANUARY 30, 2013
From that day on, when I got asked about which corporate innovation program had the best process for idea selection, I started my list with Qualcomm. This is part 2 of Ricardo’s “post mortem” of the life and death of Qualcomm’s corporate entrepreneurship program. Part 1 outlining the program is here. Read it first.
Steve Blank
MARCH 3, 2015
Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. Today the U.C.
Steve Blank
AUGUST 31, 2009
And how thinking of a solution to this commonly used model’s failures led to a new model – the Customer Development Model – that offers a new way to approach startup activities outside the building. Given this certainty, it’s logical that a startup will hire a sales and marketing team to simply execute your business plan.
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