Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

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Steve Blank

MARCH 19, 2009

The first step was to recruit a new management team. They sold to a set of customers I knew nothing about. After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.” Why they were looking to me to run marketing wasn’t clear. I took the job.

Silicon Valley 161

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Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. These companies would take our computers and put their name on them and resell them to their customers.

Technology 142

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ReadWriteStart

NOVEMBER 3, 2011

Today James Hickey from San Diego, California, pitched Parallel6 , a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients' mobile and social marketing needs. Is it inventory risk that Statisco manages well?

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Steve Blank

APRIL 10, 2009

Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc.

Silicon Valley 305

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Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

Silicon Valley 129

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Steve Blank

NOVEMBER 26, 2009

This year, with the kids grown, their choice was to fly up from Southern California and spend the holidays at our ranch. So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. I hope we managed to teach our children compassion and charity for others.

Silicon Valley 149

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Steve Blank

JULY 20, 2009

Luckily while I was teaching classes at headquarters, Zilog’s field application engineers (the technical engineers working alongside our salesmen) would work side-by-side with our large customers as they designed their systems with our chips. Customers The irony is that Zilog had no idea who would eventually become its largest customers.

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Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The Customer Development Process I teach and write about is designed to do just that.

Vertical 135

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Steve Blank

OCTOBER 12, 2009

Cray’s first customers were the U.S. At Ardent our hypothesis was that if we could build a desktop supercomputer powerful enough to run and display these numerical simulations there were enough customers to make this a big business. I concluded that my first job was to understand what Cray’s markets, customers and applications.

Silicon Valley 163

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Steve Blank

OCTOBER 5, 2009

Forget the Hypertext idea and come on back to California. Oh, and since it was not code compatible with anything, we were going to have to port all the key scientific applications our customers needed (as soon as we figured out who they were.) The response from across the country? We’re building a supercomputer.”

North Carolina 129

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Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. The most extreme case (and my personal favorite) was by Armstrong who managed to create a full single conversion superheterodyne receiver all using a single vacuum tube! Who would have known? Armstrong was a god!

Silicon Valley 294

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Steve Blank

APRIL 2, 2009

The “strategy” of learning who SuperMac’s customers were, what solutions they needed and what our repositioning would be was a three month effort. it was the speed of the applications that customers were using to get their work done. So I was going to give our customers metrics neither they or anyone else had ever seen before.

Silicon Valley 126

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Steve Blank

JUNE 29, 2009

I packed up my life in Michigan and spent five days driving to California to start work. I was met by a very apologetic manager who said, “We’ve been trying to get a hold of you for the last week. The manager of the training department who hired you wasn’t authorized to do so – and he’s been fired.

Agile 263

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Steve Blank

OCTOBER 8, 2009

Lessons to Learn By the time I joined Ardent I thought I was an experienced marketer, but I’ll never forget my first real lesson in what it meant to understand customers and product/market fit. Get Out of My Company At the top of his lungs he screamed, “You don’t know a damn thing about what these customers need!

Silicon Valley 282

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Steve Blank

NOVEMBER 9, 2009

Oh, and we had no installed customer base. Entrepreneurs are Relentless Jim’s goal was to get other companies to put their software on an unfinished, buggy computer with no customers. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer.

Silicon Valley 331

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Steve Blank

JULY 16, 2009

But underlying the company’s existence was a fundamental hypothesis we refused to see or test - customers would care if we did. Our potential customers didn’t seem to be calling for Hollywood stories, characters and narrative. Our customers wanted to kill, shoot or hunt for something. That’s OK, because we knew better.

Silicon Valley 221

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Steve Blank

AUGUST 24, 2009

Dinner in a Strange Land When I was in my mid 20′s working at ESL, I was sent overseas to a customer site where the customers were our three-letter intelligence agencies. The conversation happened to hit on politics and culture and my friend’s’ wife innocently offered up she had lived in a commune in California.

Silicon Valley 206

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ReadWriteStart

OCTOBER 27, 2011

It is also an excellent platform to address the questions from prospects and help clarify issues and objections for any sales process, which is one of the primary ways Voluble is seeing some of its major early customers using it. The next event will be on Tuesday, November 22, 2011, at 8:00 AM (PDT), register to attend here. MapWide.com.

Entrepreneur 116

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Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. That is until I saw that in startup after startup customers come from places you don’t plan on.

Silicon Valley 140

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Steve Blank

MARCH 19, 2009

Or offer some real insights into our customers? It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. “We Was she going to propose a coherent communications strategy?

Silicon Valley 206

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Steve Blank

APRIL 9, 2009

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.

Silicon Valley 268

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Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. When Terman said no, Sylvania, a tube company which built proximity fuse tubes in WWII, won the contract and set up its Electronic Defense Lab (EDL) in Mountain View California in the middle of an orchard.

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Steve Blank

SEPTEMBER 14, 2009

In this time, building a successful business meant building a company that had paying customers quarter after quarter. It did not mean building a startup into a company to flip or hype on the market with no earnings or revenue, but building a company that had paying customers. They taught you about customers, markets and profits.

Silicon Valley 233

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Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. People who aren’t current customers of our graphics boards will get to know our company and brand. All we had to do was tell customers they could get video into their computer – and not promise anything else.

Video 180

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Steve Blank

JULY 13, 2009

To a Hammer Everything Looks Like a Nail In hindsight my failure was that I executed to my strength – telling a compelling story – without actually listening to customer feedback. It wasn’t that I didn’t know how to listen to customers. I had outsourced customer feedback and ignored the input.

Silicon Valley 122

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Steve Blank

JULY 27, 2009

Our small training department had been without a manager for months and finding a replacement didn’t seem to be high on the VP of Sales list. Then it hit me – no one else wanted to be manager – what was the worst that could happen? What’s the Worst that Can Happen? All I had to do was ask.

Silicon Valley 120

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Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Strong pre-show promotion will let your customers and prospects know about your exhibit.

Silicon Valley 134

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. A few successful ones do all these things.

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Steve Blank

JUNE 15, 2009

As an early employee I worked all hours of the day, never hesitated to jump on a “ red-eye ” plane to see a customer at the drop of a hat, and did what was necessary to make the company a winner. emotional rather than technical) and a lot harder to manage than a startup. Two of my role models for my career were in this company.

Entrepreneur 290

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Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. He had teamed up with a former product manager at P&G to deliver seminars on just this subject. It was a management problem.

Sales 120

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Steve Blank

MAY 15, 2009

We can’t bring customers to this rundown building. We hired an interior designer and a great facilities person to manage the process. If the management team is thinking they’ve made it, the new building is just symptomatic of a company heading for a crash. Now every engineer can have their own office.

Silicon Valley 226

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Steve Blank

MAY 18, 2009

It’s our hood alignment station,” the plant manager said proudly. One day, I was at the Ford Wixom auto assembly plant training my replacement and I was at met at the door by an irate plant manager. the manager followed us still yelling. These damn models weren’t designed right so we’re fixing them on the line.”

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Not All Startups Are Alike There’s an urban legend that Eskimos-Aleuts have more words to describe snow than other cultures.

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Start Up Blog

APRIL 29, 2013

We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other. Cities are now becoming vertical again. Or the Enrico Resguardo Silvestre Hote l in Baja California.

Uruguay 123

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Both Sides of the Table

FEBRUARY 13, 2011

The venture capital industry is so heavily skewed to Northern California, which the remains spilled over Boston, New York & Southern California. A big thank you to my friend Josh Webb who provided the transcription for This Week in Venture Capital with Tige Savage , Managing Director and co-founder of Revolution.

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steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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