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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. And that can make or break your customer retention, especially in the early stages.

eCommerce 136
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How to create a sustainable social media strategy for your startup

The Next Web

Building your brand presence on specialized outlets holds immense value for your business – especially in early stages. Any brand wants to promote a culture and an experience to some extent, but in early stage-startups, an innovative product drives reputation. Target influencers. Startup Example: Sprout It.

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The Top 10 Duct Tape Marketing Podcast Episodes for 2020

Duct Tape Marketing

Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. Biggest takeaway: Today everybody has a megaphone.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Greycroft is an early-stage VC. Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. When the show has been processed it will be available here (estimated 8pm PDT). Total raised: $29.5mm.

Partner 240
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How to get your mobile app discovered in 2021

VC Cafe

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60
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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign. You may find some ideas for your next campaign or event.