ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. One Topic Per Email.

Email 80

Email Clickthrough Matching Cofounder 80

Duct Tape Marketing

JULY 21, 2022

Send Mike an email – mblumenthal@nearmedia.co. Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. So, and on Twitter and Blumenthal, and to have opening Mentha, and I have open email.

Search 78

Search Technical Review Clickthrough Canada 78

ConversionXL

APRIL 4, 2012

If you run an online store, you’re always trying to boost your sales. The best sales copy is full, complete information. Once Amazon implemented the free shipping offer, sales went up in each country except for one – France. Once they changed it to free, sales went up also in France. Clarity trumps persuasion.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Do a podcast.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Do a podcast.

Small Business 48

Small Business Marketing Technical Review Audience 48

leananalyticsbook.com

AUGUST 19, 2012

To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Reddit probably has a very high percentage of users who log in: it’s required to upvote posts, and the login process doesn’t demand an email confirmation look, so anonymous accounts are permitted.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

JULY 11, 2012

This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints.

Email 103

Email Clickthrough Naming Internet 103

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound.

Video 141

Video Audience Metrics Analytics 141

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. With Google processing over 40,000 searches every second and Facebook being a hub for 1.13

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. This might include: Welcome Emails. The idea is to build these feedback loops to understand the people behind the order numbers and email addresses. How To Identify Your Target Market & Make More Sales. Purchase Receipts.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. Revue is a tool designed to help create email digest newsletters. In some cases, you might have an entire marketing campaign to go along with your video. The video isn’t a “nice to have”, it’s the basis of the campaign.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter.

Campaign 90

Campaign Email Clickthrough Audience 90

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. For some, email list building is simply a numbers game. Using a tool to qualify subscribers. Funnel for personalization.

Email 67

Email Clickthrough Lean Social Media 67

The Equity Kicker

APRIL 26, 2016

Speed – Amazon estimates that for every 100ms increase in page load time there’s a 1% decrease in sales, and more generally page load times over 2-3s leads to massive customer drop off. A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 6, 2013

The same thing happens on Amazon where it uses your interaction history and other data to drive more sales. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

APRIL 6, 2016

people who are depressed check email more, when we feel lonely we use Facebook). For example, an email capture popup after 5 idle minutes. You can run surveys by email and also on-site (tools like Qualaroo or HotJar). Tips for email surveys: Always survey your most recent (last 6 months) customers. Avoiding Pain.

Retention 48

Retention Algorithm Software Review Conversion 48

Up and Running

AUGUST 19, 2016

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. It’s a time-proven process to help you start generating sales as quickly as possible. The biggest mistake you can make on your FBA sales page is to do what every other seller in your category is doing.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). The act of conversion was opt-in to their email list. Goal 1 is for email signups and Goal 5 is sales). Image credit. Social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. After readers comment on a post using Disqus, they get an email notification on any new comment on that post. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28