conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.

Customer Development 60

Customer Development Conversion Developer Customer 60

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. Each new campaign is a startup where Lean principals can be applied to maximum effect.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

MARCH 6, 2010

Lessons Learned by Eric Ries Saturday, March 6, 2010 Startup Visa update As I write this, I am traveling at 30,000 feet on Virgin Americas excellent IAD->SFO nonstop, following an intense few days of conversations in Washington, DC about the Startup Visa. Your support has been critical to everything thats happened with Startup Visa.

San Francisco 113

San Francisco DC Washington Startup 113

Steve Blank

APRIL 23, 2009

If it was a very big mistake, I blamed the VP of Sales. “This marketing campaign didn’t work? I replied: “This is really important for our success as company and I’m really at a loss why customers didn’t respond the way we expected. From there, the conversation took a different trajectory.

Silicon Valley 120

Silicon Valley RSS California Customer Development 120

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand.

Marketing 316

Marketing Audience Technical Review PR 316

Steve Blank

NOVEMBER 9, 2009

This reminded me of a conversation with one of my direct reports years before my daughter was born. Our conversation went like this: Me: Jim, how are we doing with getting Ansys ported? When I explained this to him, the conversation got heated. I realized that my daughter had confused motion with action.

Silicon Valley 331

Silicon Valley Software Review RSS Technical Review 331

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. Conduct client development interviews. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Image source ).

PR 120

PR B2B Lean Audience 120

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Thats what business is designed to do.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

crowdSPRING Blog

MARCH 15, 2013

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Lessons Learned

SEPTEMBER 13, 2008

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Only much later did I realize that this was an application of customer development to online marketing.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

ConversionXL

SEPTEMBER 10, 2012

What’s more important, traffic or conversions? Unless you’re in the pageview business, what you should first and foremost care about is conversions. Conversions take place when targeted traffic meets relevant offer. In Lean Startup methodology, it’s called a pivot. Conclusion.

Audience 122

Audience Analytics B2B eCommerce 122

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. I’ve had some very good conversations with a large insurance company. So on the one hand.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Thanks for being part of the conversation.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

maplebutter.com

JANUARY 8, 2013

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? At the end of the conversation, ask them if they’d be willing to make an introduction. Intro in order of value (higher at the top). P.S. Do #1.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Campaign Monitor. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaign Monitor â??

Software Review 53

Software Review Technical Review Startup 53