ConversionXL
SEPTEMBER 17, 2018
You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. One of my former colleagues, Rob, is an SEM guru—with zero coding background. JavaScript is definitely more difficult than SQL. Connect inventory with ad campaigns. How SQL solves real-world marketing problems.
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. PR and non programmatic marketing often have a lagging affect so if you ran a big out-of-home marketing campaign that created brand awareness you may find that conversion actually takes place 60–90 days later.
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Up and Running
JULY 26, 2016
Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. Intercom allows you to build drip email campaigns based on specific actions users take on your site.
crowdSPRING Blog
DECEMBER 14, 2016
SEO strategies, if done properly, can definitely help you do this. Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. We made the mistake early on of regularly changing our definition of “conversion” and this created two problems. Define Conversions Properly.
Occam's Razor
JANUARY 7, 2007
4: What’s your unique page definition? # 4: What’s your unique page definition? Source attributes : where do people come from (websites, campaigns, search engines etc etc). A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc). 3: Tags should be inline. #
Steve Blank
APRIL 15, 2011
Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., BTW, our definition of a Pivot: it’s when you significantly modify one or more of the business model building blocks.).
This is going to be BIG.
JULY 26, 2010
That’s quite a stretch from what a skilled SEM expert would do—one who starts tinkering around with time of day, geolocation specific terms, buying hundreds of keywords at a time, etc. How good are you going to be on your first direct mail campaign compared to an agency who specializes in it. Same thing with direct mail.
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