YoungUpstarts

JULY 19, 2018

by Iliyana Stareva , author of “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound “ If you work in PR, you know there’s been a sea change. Here’s the problem: Most PR firms are still outbound organizations trying to survive in an inbound world.

PR 145

PR Ireland Germany Social Media 145

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. It can even start as a one-page pitch document that eventually evolves into a full business plan. . Build an active online presence (be your own PR person!). Find good business partners and people who will refer you.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Startup Professionals Musings

SEPTEMBER 13, 2015

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 120

Technical Cofounder Cofounder Advisory Board Stock Options 120

ConversionXL

JANUARY 18, 2022

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Up and Running

SEPTEMBER 8, 2016

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Build an active online presence (be your own PR person!). Find good business partners and people who will refer you. Create a paid advertising campaign. Box address. Invest in printed marketing materials.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

crowdSPRING Blog

AUGUST 20, 2017

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. If you can, partnering up with someone more gregarious or at ease with networking is a great way of easing into networking. Here are some examples of effective guerrilla marketing. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. If you can, partnering up with someone more gregarious or at ease with networking is a great way of easing into networking. Here are some examples of effective guerrilla marketing. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

JUNE 25, 2021

Step 1: Create pre-launch documentation that refines your messaging and builds employee buy-in. Pre-launch documentation helps ensure everyone is on the same page before you begin shipping your product. Documenting the buyer’s journey with their goals and pain points allows for more compelling messaging.

Product 96

Product Social Media Audience Software Review 96

Women Entrepreneurs Can

AUGUST 20, 2019

They will include things such as consumers, partners, investors, employees, and industry analysists. You need to do this in order to gain clarification in being able to create an effective marketing campaign. You should make sure you document your key messages and ensure they align with your key audiences. Develop Key Messaging.

Small Business 40

Small Business PR Social Media Audience 40

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120

mashable.com

MAY 28, 2010

Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. GE Campaign Turns YouTube Videos and.

Naming 94

Naming Technical Review Social Media Startup 94

Up and Running

FEBRUARY 9, 2015

If you don’t hear anything else I’m saying in this presentation, remember this, an unsupportive spouse can kill a business faster than a bad marketing plan, so you want to make sure that your spouse or partner is bought into what you are doing. You know this about yourself, get a partner, do yourself a favor.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Up and Running

AUGUST 21, 2018

After all, planning is about making better management decisions, not about producing a thick document that sits in a drawer. You’ll be thinking about sales, marketing, the team you might need, and any partners or outside resources you’ll need to leverage. Key partners and resources. Step 1: Create a Lean Plan. Maybe both?

Lean 134

Lean Forecast Software Review Business Plan 134

Both Sides of the Table

FEBRUARY 25, 2010

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. If deals drift people start whisper campaigns. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. Push hard to document turns.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

Up and Running

MAY 23, 2016

List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. In this section, you really just want to document how your business will make money. Schedule. The importance of a domain name.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

APRIL 24, 2019

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. Check it out at semrush.com/partner/ducttapemarketing , and we’ll have that in the show notes. Back to Podcast.

Product 61

Product Sweat Equity Naming SEO 61

crowdSPRING Blog

DECEMBER 13, 2018

You may already have your vision, mission, and values documented, but don’t worry if you don’t. Some companies chose to thoroughly document these and put them on an office wall or their website. What is the best font for business documents? The basics. Example of a persona (from xtensio ). Typography. New employees.

Marketing 162

Marketing Charlotte Naming Design 162

Hearpreneur

OCTOBER 29, 2016

About 5 years ago, my business partner and I were debating on whether to spend $2,250 for a branded domain from an online domain brokerage and had fallen in love with a techy name for our marketing firm. June 2016 Friendly Guy Insurance was rolled out and it is now my logo and is used for all of my marketing campaigns.

Naming 48

Naming LLC Entrepreneur PR 48

Transformify

JUNE 6, 2019

More than a year was needed to have all process and project documentation optimized and organized so they were simple and intuitive for the team to follow. The Third ''S'' - ''Shine'' It is your product, marketing and PR strategies that need to shine for your startup to be successful.

Lean 56

Lean Management Technical Review Software Review 56

steveblank.com

JULY 8, 2011

Managewith.us - Collaborative Task Manager Mavenlink - manage project communications, documents, schedules, budgets, payments Industrial Logic – Agile eLearning Misc Office Help Google Apps – cloud mail server, calendar, docs, etc. Lighthouse – Issue Tracking Tool.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

blog.expensify.com

APRIL 24, 2012

” I’m quite sure with this article you alienated not only few potential customers or partners but also some existing ones. I once ran a startup company partnered with a US company. It’s broad, it’s deep, it’s fully functional almost no matter what your need, well documented, debugged, and supported.

Java 107

Java PHP Software Review Coder 107

Both Sides of the Table

FEBRUARY 12, 2017

This got passed around on email from person to person and became so popular it appeared on the Today Show where Jonah (admittedly not an expert in global factory conditions) appeared with Katie Couric and Nike’s head of global PR and debated sweatshops. Imagine if Oracle got more vocal about Safra Catz’s relationship to Trump?

Media 210

Media Los Angeles Russia Viral 210

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Before that I was an equal partner in Kaggle, which is a popular data science competition community. You can see why I'm known as an AI guy. Eric Ries : Yeah.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113