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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Base your ecommerce Facebook ads strategy on deep customer research to resonate. Take Buck Mason , an online clothing ecommerce business.

eCommerce 102
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The 50 Most Promising Israeli Startups in 2016

VC Cafe

Perfecto – Clound based mobile app testing (Raised $90M). Tabtale – Children mobile applications (Raised $14M). R2Net – Graphic visualisations for Jewellery eCommerce (Raised $25M). Forter – Fraud prevention in eCommerce (Raised $57M).

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Zong – mobile payments has been a very hot area over the past couple of years with the success and growth of both Boku and Zong. Boku and Zong focus mostly on mobile payments for virtual goods. It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. VC Financings: 1.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Saving money online has been a real driver of ecommerce growth in 2010. The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. Putting fun into ecommerce. You want shopping to be fun.

Internet 114
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

FrontPage, Flash, etc. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Show password option helps, especially on mobile. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Insert line of code.

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How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Video was ahead of number two, mobile apps, by 26 points. Also, it only works on browsers that support Flash.

Video 48