Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Part 3: Engineering a Regional Tech Cluster. Part 2: Early-stage Regional Venture Funds.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. OK, somehow we got them interested.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

SEPTEMBER 16, 2014

” She looked at bit puzzled, so I continued to explain… One of the virtues of using the Business Model Canvas as part of a Lean Startup is that it helps you frame each one of your nine critical hypotheses. Therefore the ideal medical device team might be a physician; engineer; operator; business development/financial analyst.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

DECEMBER 9, 2013

As our Lean LaunchPad for Life Sciences class winds down, a good number of the 26 teams are trying to figure out whether they should go forward to turn their class project into a business. It was a lifelong lesson that taught me to never start a business where you hate your customers. It never goes well. You just want them to go away.

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

Customer Development 219

Customer Development Lean Developer Customer 219

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. How do I sort out what to do?”. Here’s how.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Sales channels. The MVP Tree.

Product 436

Product Viral Channel San Francisco 436

Startup Lessons Learned

JANUARY 19, 2009

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. Fundamentally, lean startups do more with less, because they systematically find and eliminate waste that slows down value creation. Another terrific post, Eric.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. I did both!).

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

MARCH 7, 2012

Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. Team ColorWheels.

Lean 256

Lean Business Model Agile United States 256

Steve Blank

APRIL 4, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) This post is part four. Syllabus is here.

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

MAY 10, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Class lectures were over last week, but most teams kept up the mad rush to talk to even more customers and further refine their products. is just another engineering process, not building a business. Syllabus is here.

Lean 279

Lean Business Model Agile Customer Development 279

Steve Blank

JANUARY 21, 2016

And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Clay : Yeah.

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. This wave of 1950′s/’60′s startups (Watkins-Johnson, Varian, Huggins Labs, MEC, Stewart Engineering, etc.) And these microwave engineers were working at startups – not large companies.

Silicon Valley 270

Silicon Valley RSS San Francisco Technical Review 270

Steve Blank

OCTOBER 12, 2009

I concluded that my first job was to understand what Cray’s markets, customers and applications. When I learned that Cray users would be giving papers at the Society of Petroleum Engineering conference in Denver the next day, I got on a plane to listen and learn. I kept thinking, “could this be possible?

Silicon Valley 147

Silicon Valley RSS Software Review Technical Review 147

Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. The conversation that day would become one of my professional watermarks.

Silicon Valley 271

Silicon Valley RSS Customer Development California 271

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Looking forward for your future posts.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

MAY 9, 2017

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.)

Restful 222

Restful Silicon Valley Puerto Rico San Jose 222

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Thats why eBay advertises on search engines, and Facebook doesnt. Labels: search engine marketing 0comments: New comments are not allowed. Thats where Id like to pick up the discussion.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. Hiring Channel Sales. “So

PR 314

PR China Lean Channel 314

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Steve Blank

DECEMBER 17, 2013

It’s Lean, it’s fast, it works and it’s unlike anything else ever done. Welcome to the Lean LaunchPad for Life Sciences and Healthcare (part of the National Science Foundation I-Corps ). This post is part of our series on the Lean Startup in Life Science and Health Care. Part 6: Distribution channels in Life Sciences.

Lean 251

Lean Customer Development Business Model Channel 251

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Others emphasize how to build a product.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

NOVEMBER 7, 2008

If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Expo SF (May. . Expo SF (May.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

JUNE 6, 2016

He is also a Consulting Professor at Stanford in the Electrical Engineering Department and Editor-in-Chief of the AIAA Journal of Aerospace Information Systems. Prior to his investing and advisory career, Evangelos spent 20+ years in high-technology industries, in executive roles spanning operations, marketing, sales and engineering.

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Over 10 weeks each team gets out and talks to 100 customers.

Oakland 326

Oakland Incubator Lean Metrics 326

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 320

Search Business Model Customer Development Agile 320

Steve Blank

NOVEMBER 11, 2015

Successful founders have a laser-like focus and commitment; a keen understanding of customers’ needs; and a tenacious spirit, said the latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Reetu Gupta. Mandela Schumacher-Hodge.

Cofounder 120

Cofounder India Entrepreneur Maryland 120

Steve Blank

DECEMBER 20, 2013

This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at UCSF. Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. They learned a ton.

Lean 241

Lean Customer Development IP Agile 241

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? All you have are a series of untested hypotheses.

Customer 413

Customer Business Model Restful Video 413

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. Hiring Channel Sales. “So

PR 206

PR China Lean Channel 206

Steve Blank

MAY 11, 2009

A month or two before the QuickTime public announcement in May, the SuperMac hardware engineers (who had a great relationship with the QuickTime team at Apple) started a “ skunk works ” project. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof.

Video 164

Video Silicon Valley RSS California 164

Steve Blank

JUNE 11, 2012

———– The Lean LaunchPad class for the National Science Foundation (NSF). Over the last 6 months, we’ve been teaching a version of the Lean LaunchPad class for the National Science Foundation Innovation Corps. In an incubator, the Lean LaunchPad develops angel or venture-funded startups.

Lean 248

Lean Incubator Business Model Georgia 248

Startup Lessons Learned

JANUARY 18, 2010

Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customer development principles. Ive previously named his post Achieving Flow in a Lean Startup as one of my favorite blog posts of 2009. Things started to slip.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151