Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. For many sites, but not all, that's people who have seen three pages.

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

MAY 13, 2020

Here are a few examples: Ecommerce data. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? Third-party data. Offline events.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

OCTOBER 31, 2014

What are the specific circumstances that lead to success or failure? Adding features like Demographics & Interests, and Ecommerce can help you see more about who your visitors are, the products you’re successfully selling, and how much revenue you’re earning. Yes, even when using Ecommerce.).

Analytics 134

Analytics Software Review eCommerce Conversion 134

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. In terms of marketing, you should try to stretch your budget to a few different advertising channels. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This can be through subscriber-only discounts: Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. the conversion). Searches from products.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. The typical end goal for businesses with informational sites is to use the site to generate more leads. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

NOVEMBER 23, 2015

The point is that in an age when even the kid selling lemonade on a street corner has his own YouTube channel, you had better believe that you need to be producing good content—and lots of it—if you want to stand out. Let’s start with the most obvious metric—traffic to your website. 7: Media-specific metrics. 1: Website traffic.

Marketing 28

Marketing Metrics SEO Jordan 28

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

JANUARY 17, 2017

Since LawnStarter involves more than the traditional add-to-cart and then complete purchase conversion metrics, they utilize their customer and web data in various channels. .” A/B Testing Beyond the Landing Page. They’re a subscription business, so ongoing communications are important. Image via Conductrics.

Algorithm 48

Algorithm CTO Hire Distribution Engineer 48