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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **. Crunchbase.

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5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business

YoungUpstarts

Best way to manage your social media – Hootsuite. While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great.

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.

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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. by Scott Hirsch, f ounder and CEO of Appsbar. The advent of mobile platforms has rendered all of those tools passé.

Mobile 160
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry. Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects.

Marketing 194
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Current round: $8mm in Series B from RRE Ventures (Will Porteous)(lead), SoftBank, Hearst Interactive Media, SV Angel (Ron Conway), Founder Collective.Total raised: $11.5mm.

Partner 240