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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too. Build.com added icons to their product categories and their conversions plummeted. Bad user experience.

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What to Know About Banner Advertising

The Startup Magazine

One is the cost per impression. The next is the cost per click, so in this model, the advertiser makes a payment for every site visitor clicking the ad and then visiting their site. . Then there’s a third option which is the cost per action. There are penalties if you have ads with low clickthrough rates. .

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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This concept is illustrated in the heuristic below: Value force outweighs cost force. Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. It worked well for The New York Times , after all.

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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Customer history – have bought before, what, how much did it cost? Results were 149% increase in clickthrough rate to the Careers page. What is content personalization?

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. The first step to tracking how your ads perform is defining your goals.

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Useful value proposition examples (and how to create a good one)

ConversionXL

If I could give you only one piece of conversion advice , “test your value proposition” would be it. Avoid blandvertising at all costs. It should join the conversation that is already going on in the customer’s mind. Send the traffic to a corresponding landing page and test conversions too. Customizable.